Day 7's Reflections...

On Day 7, I basically walked away with this:

* We are *drumroll* now in the JUDGEMENT PHASE.

* Ed asks: "Look at your 7 -- are there 1 or 2 that are juming to the top? Good activity? Cool! FOCUS ON THOSE FIRST on day 7 and 8.

* Rob Summerville (Ed's "laboratory") presents the next important videos for day 7 & 8

* Rob has an Australian accent. (just tossing it in) lol

* (no, my house didn't sell yet! slow market woes :( Day 11.)

* "We found out EXACTLY how much traffic!" Ed screams excitedly. "What we discovered is a way exactly how much traffic using Wordtracker and Google Trend...in a way that nobody else envisioned! We've been able to work out exactly how much traffic!" (even though it is in quotes, it is my paraphrasing of his exact words.)

* You'll be able to identify the PHRASE THAT PAYS!!!!!!! $$$$$$$$ YOU $$$$$$$$$

* After research comes TRAFFIC. You'll know (by what we show you) whether you'll get any traffic or not. FOR CERTAIN!!!!! THAT IS AMAZING!! BRILLIANT!!

* It (the technique we will show you) is a LICENSE TO CREATE MONEY!!! IT IS RIDICULOUS!

* ED then had what I call "a TOOLS OF THE TRADE RANT". :P Basically, everyone in ANY business has "tools of the trade"....and, they don't skimp. The BEST hairdresser charging those HIGH prices will have scissors purchased for 700.00!! Not a 5.00 one! Those chefs have a "tool case" with all their knives,etc., and those (he researched) go for 2-3thousand dollars!). They don't have a 100.00 set. He then said, basically, AS AN INTERNET MARKETER, HAVE YOUR TOOLS OF THE TRADE. HAVE THE BEST YOU CAN. GET A NEW COMPUTER (HE RECOMMENDS A MAC, AND SAYS THE TOP TOP -ALL OF THEM-- INTERNET MARKETERS HAVE THEM. Of course, your choice, but GET A NEW COMPUTER THAT WORKS WELL!!! INVEST IN YOURSELF AND YOUR FUTURE. AND, GET A FAST INTERNET CONNECTION...NO MOUSEY DIAL-UPS!!! THIS IS NOT THE TIME FOR THAT. THIS IS TO BE TREATED LIKE ANY OTHER "TOOLS OF THE TRADE"...PEOPLE ALWAYS WANT TO "CUT" HERE...BUT IT IS WRONG!!! THE BEST CHEF, THE BEST HAIRDRESSER,ETC., ARE NOT GOING TO HAVE THE CHEAPEST JUNK THEY CAN FIND. NEITHER SHOULD YOU. INTERNET MARKETING IS LEGIT. TREAT IT THAT WAY. A REAL CAREER. (that was end of rant 1! :P)

* Ed said THE PEOPLE ***YOU*** WANT TO APPROACH ARE THOSE WITH HIGH DISPOSABLE INCOME!! REMEMBER THAT. iPod owners have it and spend money online. Remember your target demographic! Those with high disposable income...and you find that in America, Canada, Australia....

* (Then, Ed went into Rant2 :P) Ed love reality TV. (I HATE it with a passion...but I found out, to my surprise, that why I hate them is exactly why Ed loves them!!!) He said what do those reality shows do first? RESEARCH!!! Market research. Then, competition= noticing and judging phases come next!! They get BIG TRAFFIC! You call and tell them who YOU want to win....that makes a "big build up" which equals TRAFFIC....it is a BRILLIANT EXAMPLE of what basically you (us!) will be doing online with OUR businesses. In these Reality TV show cases, you are making money BEFORE you have a product!!!! BRILLIANT!!!

* (with our new techniques...so will we!!)

* Then, someone Twittered me with this link for Niche a day:http://nicheaday.com/ I didn't look at it, so I just toss it up for what it is worth...ED DID NOT mention that link (nor any TDC).

* Then, *drumroll* Mr Rob "the man" "the Lab" Summerville got speaking! He sounded like a laboratory man!!! LOL (shhh!)

* Rob's first video: I took these notes~~~

----Go with the one you get a "gut feel for"...those 1 or 2 jumping to the top...which are they? focus on those two first! --Ed prefaced it.

----Competition Research:

* FIND AN UMBRELLA PHRASE IS OUR NUMBER ONE GOAL RIGHT NOW! NOTE THAT!

* "the phrase that pays!"

* An umbrella phrase is a keyword phrase (more than 1 word) or keyword (1 word) that has an acceptible amount of competition (LESS THAN 25-30,000 PAGES MATCHED) AND AN ACCEPTABLE AMOUNT of TRAFFIC.

* Start here: Go to freewords.Wordtracker.com Use a starting phrase. (He used Ed's "Speed Reading" He typed it in and it showed 419 searches across the whole Internet

* Fact: Google has 55-65 percent OF the WORLD'S TRAFFIC. Thus, we will focus on the search engine: Google.

* Type SPEED READING into Google Search. This is a "BROAD SEARCH" It is the Keyword and nothing else...NO QUOTES!!!! A BROAD SEARCH HAS NO QUOTES. REMEMBER.

* He had us also CHANGE THE PREFERENCES (see "preference" next to the google search bar on the right?) to 100 count at the bottom there....not 10.

* FOR DETAILS, I MEAN REAL DETAILED HARD-COPY OF WHAT WENT DOWN ON THE VIDEOS, SEE MIKE MINDELL'S BLOG (I HAVE HIS LINK UNDER THE 30DC LINKS ON THE RIGHT SIDEBAR).

* NOW, he pointed out the difference between a BROAD SEARCH (just the phrase) and a "PHRASE MATCH" SEARCH on google. The "phrase match" means PUT YOUR PHRASE INBETWEEN QUOTES "like this". That is a PHRASE MATCH. (note the two types!)

* Rob then wanted you to note the difference in listing count on google between a search SPEED READING and "SPEED READING". NOTE THE DIFFERENCE IN THE NUMBERS!!!

* ON BROAD SEARCH the numbers are HIGHER due to it just gives results based on any of those words being somewhere on the page, NOT necessarily TOGETHER!! The PHRASE MATCH search (in "xxx"), shows pages where your phase is EXACTLY THOSE WORDS IN THAT VERY ORDER. THAT IS YOUR COMPETITION moreso than that broad search.

*We are interested in Phrase match traffic!

*On a phrase match google search, your "number" that shows (at the top of the page) shows however many uniquely different pages with that exact phrase on it.
The rest are similar and omitted and go to a supplimental index (but you'll see those on the BROAD search, which is why the numbers are higher there).

*So, something that may seem like NO opportunity may show REAL opportunity with an exact phrase match search because you come up with pages OPTIMIZED SPECIFICALLY FOR THOSE SPECIFIC PHRASES!!! :)

*So there was (on his example) a lot more opportunity to bring an optimized page of speed reading on the market and get high, good ranking than you would otherwise think but just looking at the BROAD match returns!

*Still, the numbers were TOO HIGH. (Remember and note: we want ideally 25,000-30,000 optimized pages with those exact phrases in the exact order...this one showed way more)

*GO BACK TO WORDTRACKER.COM.....and re-submit your phrase (here it is speed reading).

Note the 2nd ranked search on speed reading.

* It's "speed reading free" ...GO check THAT phrase o google to see the level of PHRASE MATCH COMPETITION for that one.

* On his example it was 88,000,000 with a broad search but ONLY 581 with a phase match search!!!!!!!!! Wow!!! What a drop!!! So, 581 pages have all those words in that exact order remember.

* Remember: you want to look for something under 25,000-30,000 in matches.

* 581 is well in recommendation for TDC. (note: the word "the" is never counted on google...that is just an aside)

* On Wordtracker.com, you want to search phrases he prefers that have 80-100 or better on Wordtracker search counts. We looked at one that was 63. He said it was low but workable. So, don't just blow off a 63. FYI.

* Supplimental pages don't count (broad searches); unique pages do (exact phrase match)

* So, you really are doing a "phrase match competition"

* FIND YOUR UMBRELLA PHRASE....use these techniques!!!

1) freekeywords.wordtracker.com
2) www.google.com (be sure to " " your phrase)

That was the "jist" of it.

I know I am a day off, but am on track for myself...just no time to get my notes in on time yesterday or today (probably same for the rest of this crazy (for me) week).

Do you feel comfortable so far with this??? Hope my notes helped someone. If so, give me a shout-out! :)

Cheers!!!

Kelly